SEO Analyst (Independent Contractor) – Compound Growth Marketing -Remote Boston, Massachusetts, United States

Description

About CGM

Compound Growth Marketing, LLC (CGM) works with high growth SaaS companies to help them stand-up demand generation strategies (SEO, SEM, paid acquisition), funnel automation/conversion, and marketing analytics. Over the past two years, CGM has seen strong growth and is looking to continue that growth by bringing new people onto the team.

CGM is looking for an analytical-minded person with a pragmatic approach to prioritization, and experience in a demand generation setting. We bring a unique perspective to our work because we are not career consultants. We’ve been in-house and dealt with sales teams and understand the need for quality leads.

Overview of Role:

  • This is an opportunity to drive client results – performing analysis, creating deliverables and supporting the client’s strategy with your insights.
  • You are a growth marketer first, and an SEO second – making recommendations that drive toward conversion and fit within the bigger picture of our client’s business.
  • You will be working alongside a lead Consultant who owns the overall client strategy
  • This role is fully remote. We would prefer someone willing to be available in our primary time zone (Eastern Time).

Requirements

1. You are an SEO subject matter expert

You know the role that SEO plays in a broader B2B demand generation strategy. You know all of the SEO best practices, but more importantly, you know the ones that are worth prioritizing when KPIs are things like “Free Trials Started” or “Demos Requested”. You are able to audit a drop or increase in performance in Google Analytics & Google Search Console to determine the cause.

2. You enjoy working with clients

Learning about new industries sounds exciting to you. You will regularly take on new clients and understanding their company, industry and customers is critical.

This role may involve some client-facing responsibilities, such as explaining a deliverable or analysis performed during a weekly check-in call.

3. You’re an expert with SEO diagnostic, analytics and competitive insight tools

Familiarity and expertise with best of breed tool sets including Screaming Frog, Ahrefs, SEMRush, Clearscope, Google Analytics, Google Search Console, etc.

You are comfortable learning new tools

5. You are a strategic thinker that loves to solve puzzles

You’re comfortable learning new things on the fly

You aren’t afraid to ask for help, but also enjoy trying to learn it on your own first.

SEO Analyst ~ Perfect Search Media ~ Remote (USA)

What’s This All About?

Are you obsessed with the idea of helping clients improve their digital presence? Love to grow your hands-on experience helping clients with everything from strategy to implementation and beyond? Ready to join a fun, supportive and collaborative team? Look no further! Perfect Search has all the tools and technology you will need to succeed.

The SEO Analyst will work with our existing SEO team to provide strategic SEO services for our clients. You will manage day-to-day SEO strategy creation and execution for an assignment of SEO campaigns. The ideal candidate should have strong verbal and written communication as everyone in our organization is client-facing. A positive attitude and the desire to go above and beyond for our clients and internal teammates is a must.

SEO Success metrics are based on overall growth in visibility, traffic, rankings, and conversions. The ideal candidate should be comfortable analyzing, creating, and presenting SEO strategies based on the data in our reports. The SEO Analyst will be required to present strategic SEO recommendations and detailed reports to clients on a monthly basis.

Perfect Search Media is an equal opportunity employer that celebrates diversity and core values dedicated to providing an inclusive work environment for all.

SEO Intern – Keeper – Remote, United States

Description

Keeper is hiring a bright and talented SEO Intern to assist Keeper’s Global SEO team this Fall/Winter. This is a 100% remote internship from select locations with an opportunity to work a hybrid schedule for candidates based in the Chicago, IL metro area.

Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations, globally. Keeper is published in 23 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and gain valuable skills assisting our marketing department in our advertising and promotional efforts.

About Keeper

Keeper Security is transforming cybersecurity for people and organizations globally. Keeper’s intuitive solutions are built with end-to-end encryption to protect every user, on every device, in every location. Trusted by millions of individuals and thousands of organizations, Keeper is the leader for password, passkey and secrets management, privileged access, secure remote access and encrypted messaging. Learn how our zero-trust and zero-knowledge solutions defend against cyber threats at .

About the Role

The SEO Intern will be mentored by and report to Keeper’s Director of SEO & AI Search and will be responsible for supporting the SEO/AI Search team on daily tasks and projects. This is a paid, 3-month internship designed to offer real-world professional experience in SEO.

Please note that we do not offer school credit for this internship.

Responsibilities

  • Support the Global SEO team with on-site optimization and internal linking across multiple language sites
  • Conduct keyword research and identify opportunities to improve organic visibility across regions
  • Create detailed SEO content briefs for writers
  • Exhibit professionalism, strong communication and a drive to learn and improve SEO skills

Requirements

  • Strong desire to learn and grow in SEO
  • Excellent research, writing and organizational skills
  • Familiarity with SEO tools such as Google Search Console, SEMrush, Ahrefs or similar is a plus
  • Understanding of keyword research, metadata and basic on-page optimization principles
  • Comfortable working with large websites and multilingual content
  • Current enrollment in or recent completion of a Bachelor’s or Master’s degree in Digital Marketing, Communications, Business or a related field preferred
  • Basic working knowledge of Google and Microsoft Office Products

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal 

E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.


Classification: Non-exempt

SEO Specialist – Franchise & Multi-Location Marketing (Remote, US Only) – $50k – $70k / year

About the Role

Location3 is looking for a results-driven SEO Specialist who thrives on helping franchise and multi-location brands grow. In this role, you’ll manage the full lifecycle of SEO campaigns—from strategic planning and technical execution to performance analysis and client consultation.

You’ll work within a dedicated cross-functional Pod team, supporting both franchisor and franchisee marketing programs. The ideal candidate brings proven experience in enterprise-level SEO and local SEO—driving brand-wide visibility while boosting performance for individual franchise locations.

This role will also support LSEO content development, CRO (Conversion Rate Optimization), and emerging AI-powered SEO applications, with access to structured upskilling and team training opportunities.

What You’ll Do

  • Develop and execute integrated SEO strategies for franchise and multi-location clients, driving measurable growth across national and local markets.
  • Conduct keyword research and map SEO opportunities by category, region, and location.
  • Optimize site architecture, on-page elements, and content for both enterprise visibility and local search performance.
  • Collaborate with content, analytics, and development teams to implement technical SEO best practices.
  • Lead and support LSEO content development, ensuring content aligns with search intent and franchise goals.
  • Contribute to CRO strategies, including on-page testing, UX analysis, and conversion tracking.
  • Apply and test emerging AI-driven tools to increase efficiency and performance in SEO and content workflows.
  • Monitor performance using GA4, Search Console, SEMrush, Ahrefs, or Moz, providing actionable insights and recommendations.
  • Partner with Paid Media, Local Listings, and Analytics teams to align SEO with cross-channel campaigns.

What You Bring

  • 2+ years (ideally 5+) of SEO experience in an agency or in-house digital marketing environment.
  • Proven success in both enterprise SEO (large-scale optimization, content strategy, technical audits) and local SEO (Google Business Profiles, citations, localized content, NAP consistency).
  • Experience managing SEO for franchise or multi-location brands strongly preferred.
  • Strong understanding of how national and local search intersect to drive measurable results.
  • Familiarity with CRO principles and willingness to grow in this area through structured team training.
  • Enthusiasm for learning and applying AI tools to improve workflow and campaign efficiency.
  • Advanced Excel or Google Sheets skills for analysis and reporting.
  • Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, Moz, or similar tools.
  • Strong communication, presentation, and client-facing skills.
  • Self-starter with a proactive, solution-oriented mindset and passion for continuous learning.

Preferred Skills & Background

  • Experience in social media, PPC, and/or display and affiliate marketing a plus.
  • Experience with performance-based PPC campaign builds and optimization.
  • Google Advertising Fundamentals Exam – Qualified Individual.
  • Google Search Advertising Advanced Exam – Qualified Individual.

Who You Are

You’re curious, analytical, and collaborative. You think critically, communicate clearly, and take ownership of results.

At Location3, our values guide everything we do:
We Love New Ideas | We Are in It Together

We Are Problem Solvers | We Do the Right Thing

About Location3

Location3 is the digital agency that powers franchise growth.
We help franchise and multi-location brands maximize performance from the national to the neighborhood level through data-driven media, local SEO, and our proprietary platform, LOCALACT.

Founded in 1999 in Denver, we’re a fully remote team of 70+ creative thinkers, data geeks, and franchise marketing pros. Many of our partnerships span five or more years—because we win together.

Why You’ll Love Working Here

  • Fully remote team (U.S. only)
  • Every other Friday off
  • Competitive benefits: medical, dental, vision, 401K match, wellbeing stipend, home-office reimbursement
  • Annual in-person retreat + monthly virtual team events
  • A culture built on curiosity, collaboration, and continuous improvement

Ready to help national brands win locally?
Apply now and join the team redefining what SEO means for the franchise industry.

Senior SEO Strategist – Horizontal Digital – Remote, United States

Description

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
  
But enough about us. Let’s talk about you.  

As a Senior SEO Strategist, you will work closely with our UX teams, designers, developers, strategists, and project managers, to ensure efficient and successful execution of digital experience programs. In this role, you will also help manage both ongoing retainer-based SEO programs, as well as support new consulting engagements. Technology platform or business function agnostic, the ideal candidate will have a proven track record in both technical and on-page SEO, have the ability to develop a plan that helps clients meet the goals of the business, synthesize data and translate it into recommendations, and collaborate with technology teams to drive successful outcomes for our clients.  

What you’ll do: 

  • Lead the strategic development of SEO campaigns, starting from kick-off and extending through post-launch and on-going support. 
  • Develop and execute on-page optimization strategies to achieve organic visibility for our clients. 
  • Review technical SEO factors (such as crawl reports, core web vitals, page performance, etc.) and translate findings into dev-ready documentation. 
  • Audit websites (technical, on-page, etc.) to identify issues and opportunities. Develop roadmap and execution plan based on prioritization. 
  • Analyze website metrics (in partnership with analytics team) to interpret data, identify trends, and refine strategies based on performance insights. 
  • Collaborate with technology, UX and design teams to ensure that SEO recommendations are applied to final design and technology implementation.  
  • Research and execute new GEO and AI optimization to help clients stay on top of the most recent trends and evolving search experience. 
  • Perform content strategy initiatives and execution such as content inventories, content analysis, and page level strategy.  
  • Provide SEO guidance and oversight during website migrations to preserve and enhance organic performance.  

Who you are: 

  • You are passionate about SEO and are dedicated to meeting and exceeding expectations.  
  • You are curious and eager to learn and grow. If you aren’t working on a project, you’re likely reading about the latest SEO trends or attending an online training. 
  • You are interested in Content Strategy and how to best get a message across on a web page and in real life.  
  • You are flexible with the ability to handle multiple demands, shifting priorities and rapid change. Ambiguity is not something that scares you. 
  • You have excellent written and verbal communication skills for coordination across projects, teams, and clients.  
  • You are organized with special attention to details.  

What you bring:  

  • 6+ years of SEO experience required. 
  • 2+ years of Content Strategy experience preferred. 
  • 3+ years of experience at an agency or consulting firm preferred. 
  • Familiarity with website analytics platforms such as Google Analytics, Google Search Console, etc. 
  • Knowledge of factors that influence search engine rankings. 
  • Ability to think strategically to identify and define keyword opportunities for optimization. 
  • Well-rounded knowledge of SEO tools such as SEMRush, BrightEdge, and ScreamingFrog. 
  • Strong knowledge of Microsoft Excel and/or Google Docs. 
  • Bachelor’s Degree.  

Keywords: Senior SEO Specialist, SEO, Senior Search Specialist, Search Strategist, Senior Search Strategist, Generative Engine Optimization, GEO, AI optimization, Content Strategist, Content Strategy, Senior Content Strategist

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.  

Senior SEO Strategist – Horizontal Digital – On-site – St. Louis Park, Minnesota, United States

Description

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
  
But enough about us. Let’s talk about you.  

As a Senior SEO Strategist, you will work closely with our UX teams, designers, developers, strategists, and project managers, to ensure efficient and successful execution of digital experience programs. In this role, you will also help manage both ongoing retainer-based SEO programs, as well as support new consulting engagements. Technology platform or business function agnostic, the ideal candidate will have a proven track record in both technical and on-page SEO, have the ability to develop a plan that helps clients meet the goals of the business, synthesize data and translate it into recommendations, and collaborate with technology teams to drive successful outcomes for our clients.  

What you’ll do: 

  • Lead the strategic development of SEO campaigns, starting from kick-off and extending through post-launch and on-going support. 
  • Develop and execute on-page optimization strategies to achieve organic visibility for our clients. 
  • Review technical SEO factors (such as crawl reports, core web vitals, page performance, etc.) and translate findings into dev-ready documentation. 
  • Audit websites (technical, on-page, etc.) to identify issues and opportunities. Develop roadmap and execution plan based on prioritization. 
  • Analyze website metrics (in partnership with analytics team) to interpret data, identify trends, and refine strategies based on performance insights. 
  • Collaborate with technology, UX and design teams to ensure that SEO recommendations are applied to final design and technology implementation.  
  • Research and execute new GEO and AI optimization to help clients stay on top of the most recent trends and evolving search experience. 
  • Perform content strategy initiatives and execution such as content inventories, content analysis, and page level strategy.  
  • Provide SEO guidance and oversight during website migrations to preserve and enhance organic performance.  

Who you are: 

  • You are passionate about SEO and are dedicated to meeting and exceeding expectations.  
  • You are curious and eager to learn and grow. If you aren’t working on a project, you’re likely reading about the latest SEO trends or attending an online training. 
  • You are interested in Content Strategy and how to best get a message across on a web page and in real life.  
  • You are flexible with the ability to handle multiple demands, shifting priorities and rapid change. Ambiguity is not something that scares you. 
  • You have excellent written and verbal communication skills for coordination across projects, teams, and clients.  
  • You are organized with special attention to details.  

What you bring:  

  • 6+ years of SEO experience required. 
  • 2+ years of Content Strategy experience preferred. 
  • 3+ years of experience at an agency or consulting firm preferred. 
  • Familiarity with website analytics platforms such as Google Analytics, Google Search Console, etc. 
  • Knowledge of factors that influence search engine rankings. 
  • Ability to think strategically to identify and define keyword opportunities for optimization. 
  • Well-rounded knowledge of SEO tools such as SEMRush, BrightEdge, and ScreamingFrog. 
  • Strong knowledge of Microsoft Excel and/or Google Docs. 
  • Bachelor’s Degree.  

HZTL offers a wide range of competitive benefits to eligible employees including health, dental, vision, life, retirement plans, paid time off, paid holidays, paid time off to volunteer, paid parental leave, flexible work environment, and more.  

The pay range for this full-time position is $90,000 to $110,000 per year. Our salary ranges are determined by role, level, and location. The range displayed on the posting reflects the minimum and maximum target salary for the position across all US locations as of the date of this posting. Within the range, actual offered compensation is dependent upon the individual’s work location and additional factors including but not limited to job-related skills, experience, relevant education and training, internal equity among the team, and applicable employment laws. Please note the compensation details in the US role posting reflects base salary only and doesn’t include discretionary performance bonus or other incentives (if applicable).  

Keywords: Senior SEO Specialist, SEO, Senior Search Specialist, Search Strategist, Senior Search Strategist, Generative Engine Optimization, GEO, AI optimization, Content Strategist, Content Strategy, Senior Content Strategist

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

SEO & AI Search Content Writer – Allego – Hybrid Waltham, Massachusetts, United States – $81,900- $98,300

Description

Allego empowers organizations to improve sales performance and enablement through modern learning, content, and collaboration tools. We’re growing fast and great content is central to how we reach, educate, and inspire enablement professionals worldwide.

We’re seeking a high-output, strategic SEO & AI Search Content Writer to accelerate Allego’s digital presence and fuel inbound pipeline across both traditional and emerging search platforms. Reporting to the Director of Web Strategy and Development, this role is responsible for producing a steady volume of high-quality, search-optimized content — from blog posts and guides to landing pages and thought leadership pieces. You’ll blend strong writing skills with deep SEO expertise to create content that resonates with enablement professionals and performs across Google, ChatGPT, and next-gen AI-driven search engines.

Role Overview

Title: SEO & AI Search Content Writer

Level: Individual Contributor

Location: Boston (Hybrid/Remote flex)

Reports To: Director of Web Strategy and Development

Salary: $81,900- $98,300

What You’ll Do

  • Create high-quality, persona-driven content that balances readability for human audiences with optimization for search engines (SEO, GEO, AEO).
  • Develop blog posts, thought leadership articles, guides, and web pages that position Allego as a leader in the sales enablement space.
  • Perform keyword research and gap analysis using tools like Moz, SEMrush, Ahrefs, and Google Search Console.
  • Optimize content for Google, ChatGPT, and other AI-driven search engines, keeping pace with evolving algorithms and best practices.
  • Collaborate with product marketing, demand gen, and design teams to ensure content aligns with campaigns and buyer journeys.
  • Track, analyze, and report on content performance, making data-driven recommendations for continual improvement

Requirements

About You

  • 3–5 years of experience in content writing, SEO, or digital marketing, ideally in a B2B or SaaS environment
  • Proven ability to increase search visibility and drive qualified inbound leads through content
  • Exceptional writing and editing skills — capable of turning complex topics into clear, engaging, and actionable content
  • Solid experience with keyword research, content optimization, and performance analysis
  • Familiarity with GEO (Generative Engine Optimization) and AEO (AI Engine Optimization) best practices, and a strong interest in the future of AI-driven search
  • Comfortable working cross-functionally with marketing, product, and web teams in a fast-paced, growth-oriented environment
  • Passionate about content, storytelling, and elevating brand authority through thought leadership

Bonus Points

  • Experience with enterprise SEO tools such as SEOClarity, Moz, Ahrefs, or SEMrush
  • Working knowledge of Google Search Console, Google Analytics, and AI-driven platforms like ChatGPT for content discovery

Benefits

Allego offers a comprehensive and competitive benefits program that enables employees to choose the

benefits that best fit their needs and the needs of their families. Full-time new hires are eligible for most benefits on the first day of employment. The following is a summary of the benefits offered to Allego

employees.

  • Health Insurance
  • Unlimited PTO
  • 401K match
  • Wellness programs
  • Flexible schedule

*This position is posted as hybrid, however remote candidates may be considered.*

Sr. SEO Specialist – Master Brand – Remote

Company Description

For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!

Job Description

We are seeking a results-driven and detail-oriented Sr. SEO Specialist to join our Digital Marketing team. This role is responsible for developing and executing strategies to improve organic search rankings, drive qualified traffic, and Web Content Manager and work closely with a team of digital marketing specialists as well as stakeholders throughout the business to build, implement, and measure performance of optimization strategies across multiple brands.

Responsibilities

  • Conduct keyword research and competitive analysis to identify opportunities for content and technical optimization.
  • Build and maintain a keyword lexicon for online and offline use throughout the business.
  • Optimize website content, landing pages, and blog posts for search engines.
  • Collaborate with content creators to ensure SEO best practices are implemented across all digital assets.
  • Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
  • Perform regular technical SEO audits and implement fixes to improve site health and crawlability.
  • Stay up to date with the latest SEO trends, algorithm updates, and industry developments.
  • Develop and execute link-building strategies to improve domain authority.
  • Work with web developers to ensure SEO best practices are properly implemented on newly developed code.
  • Monitor competitive sites and identify content gaps and opportunities.
  • Demonstrate knowledge of how search engines work, best practices for ranking well, and have a history of staying up to date on Google’s shifting searchscape.
  • Willingness to understand MasterBrand go-to-market strategy and brands
  • Eager to understand brand objectives and translate them into strategic, creative digital approaches
  • Ability to learn to manage the execution of campaigns and tactics through cross-functional business and technical teams

Characteristics & Attributes

  • Creative – A passion for content development and improvement, as well as facilitating UX design
  • Proactive – A self-starter who is comfortable developing strategy in partnership with Brand teams, setting goals, and delivering results
  • Analytics driven – Understand what story our web analytics are telling about content performance and site user needs
  • Solutions oriented – Be able to adequately assess and prioritize business needs and translate those into thoughtful and creative digital execution
  • Communication focused – Have a passion for communicating clearly and directly with strong written, verbal and presentation skills
  • Collaborative – Value the insights and knowledge of those around you, as well has have the ability to influence and lead cross functional teams
  • Growth focused – Be eager to learn the industry and grow

Qualifications

  • Bachelor’s Degree in related field required.
  • 3+ years of experience in SEO
  • Proficiency with SEO tools such as Google Analytics, Google Search Console and SEMrush.
  • Strong understanding of search engine algorithms and ranking factors.
  • Experience with HTML, CSS, and content management systems (e.g., WordPress).
  • Excellent analytical, organizational, and communication skills.
  • Experience with local SEO strategy.
  • Familiarity with paid search campaigns and how they complement organic efforts.

Additional Information

Equal Employment Opportunity

MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Reasonable Accommodations

MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at [email protected].

SEO Jobs: Your Ultimate Guide to Building a Career in Search Engine Optimization

Introduction

In today’s digital-first world, every business wants to be found online — and that’s where SEO jobs come in. From startups to global brands, companies are hiring SEO professionals to improve visibility, drive traffic, and grow revenue.

If you’ve ever wondered what SEO jobs are, how much they pay, what skills are required, and how to land one — this complete guide is for you.

What Is an SEO Job?

An SEO job involves improving a website’s visibility on search engines like Google, Bing, and Yahoo. The goal is simple — get your site to rank higher in search results for relevant keywords.

SEO professionals analyze, plan, and execute strategies that help websites attract more organic (unpaid) traffic. These roles can include on-page optimization, technical SEO, link building, keyword research, and analytics.

In short, SEO jobs are all about helping businesses grow through search visibility.

Types of SEO Jobs

There isn’t just one type of SEO job — the field is wide, covering several specializations. Here are the most common roles:

1. SEO Specialist

  • Focuses on optimizing web pages and improving keyword rankings.
  • Performs keyword research, audits, and on-page optimization.
  • Entry-level friendly and perfect for beginners.

2. Technical SEO Expert

  • Works on improving website speed, crawlability, and indexation.
  • Collaborates with developers to fix technical issues.
  • Ideal for people with a mix of SEO and web development knowledge.

3. SEO Content Writer

  • Creates keyword-optimized articles, blogs, and landing pages.
  • Ensures the content aligns with user intent and SEO best practices.
  • Great for creative writers with an analytical mindset.

4. Link Building Specialist

  • Builds high-quality backlinks from relevant websites.
  • Improves domain authority and organic rankings.
  • Requires outreach, negotiation, and communication skills.

5. SEO Manager / Head of SEO

  • Oversees SEO strategy for the entire organization.
  • Leads a team of SEO specialists and content creators.
  • Reports on KPIs and ROI to management or clients.

6. Local SEO Expert

  • Helps businesses rank for location-based searches (e.g., “restaurants near me”).
  • Works with Google Business Profiles, citations, and local directories.
  • Perfect for agencies serving small and medium businesses.

Skills Required for SEO Jobs

To excel in SEO, you’ll need both technical and creative skills.

Here’s what top employers look for:

Skill TypeCore Skills
TechnicalHTML, CSS, basic JavaScript, technical SEO, site speed optimization
AnalyticalGoogle Analytics, Google Search Console, keyword research tools
CreativeContent writing, copy optimization, storytelling
Soft SkillsCommunication, project management, problem-solving

Tip: You don’t need to master everything at once. Start with on-page SEO and keyword research, then expand into technical and content SEO.

SEO Job Salary Expectations

Salaries vary depending on location, experience, and company size — but SEO is one of the most rewarding digital marketing careers.

PositionAverage Salary (USD/year)
SEO Intern$10,000 – $20,000
SEO Specialist$30,000 – $60,000
SEO Manager$60,000 – $90,000
Head of SEO$100,000+

In countries like India, Sri Lanka, and the Philippines, the salary range might be lower but growing fast as SEO talent demand surges globally. Many professionals also earn additional income through freelance SEO projects or remote jobs.

Remote SEO Jobs: Work from Anywhere

One of the biggest advantages of SEO is flexibility. Many SEO jobs are remote — meaning you can work from home or anywhere in the world.

Top global companies like Ahrefs, HubSpot, Automattic, and Semrush hire SEO professionals remotely.

Common remote SEO roles:

  • SEO content writer
  • Technical SEO analyst
  • SEO strategist
  • Digital marketing SEO specialist

Platforms like SEOJobsHub.com, LinkedIn, Indeed, and Remote OK list hundreds of SEO jobs updated daily.

How to Start a Career in SEO

If you’re new to the field, here’s a practical roadmap:

Step 1: Learn the Basics

Start with the core concepts — keywords, on-page SEO, backlinks, and analytics.
Free resources:

  • Google’s SEO Starter Guide
  • Moz Beginner’s Guide to SEO
  • Ahrefs YouTube tutorials

Step 2: Practice on Real Websites

Create your own blog or optimize a local business site. Use free tools like Google Search Console, Ubersuggest, and Yoast SEO to experiment.

Step 3: Build Your Portfolio

Document your SEO improvements — traffic growth, keyword ranking, backlinks. Show tangible results to impress recruiters.

Step 4: Apply for Entry-Level SEO Jobs

Look for roles titled “SEO Intern,” “Junior SEO Executive,” or “Digital Marketing Assistant.”

Step 5: Keep Learning

SEO is constantly evolving. Keep up with Google’s algorithm updates, Core Web Vitals, and AI-driven search changes.

Top Tools Used in SEO Jobs

Employers expect SEO professionals to know these essential tools:

CategoryPopular Tools
Keyword ResearchAhrefs, Semrush, Google Keyword Planner
Technical SEOScreaming Frog, Sitebulb, GTmetrix
AnalyticsGoogle Analytics 4, Google Search Console
Rank TrackingSERPWatcher, AccuRanker
Link BuildingHunter.io, BuzzStream, Ahrefs
Content OptimizationSurferSEO, Clearscope, Frase

Knowing how to use these tools gives you a massive edge in SEO interviews.

Career Growth in SEO

SEO isn’t just a job — it’s a career path that can lead to senior roles and entrepreneurship.

You can grow into:

  • SEO Team Lead → managing specialists
  • Digital Marketing Manager → overseeing multiple channels
  • SEO Consultant / Freelancer → offering services independently
  • Agency Owner → building your own digital marketing firm

Many successful SEO professionals also transition into content strategy, product marketing, or growth roles in startups.

Why SEO Jobs Are in High Demand

The digital economy runs on visibility. Every business — from local stores to SaaS giants — relies on search engines to attract customers.

Here’s why SEO jobs are booming:

  • Over 90% of online experiences begin with a search engine.
  • Companies save massive advertising costs through organic traffic.
  • AI tools are increasing demand for human-led SEO strategy.
  • Remote SEO roles are expanding worldwide.

In short, SEO is no longer a marketing option — it’s a business necessity.

Where to Find SEO Jobs

If you’re actively searching, here are the best platforms to explore:

  1. SEOJobsHub.com – Dedicated job board for SEO professionals.
  2. LinkedIn Jobs – Search “SEO” or “Digital Marketing.”
  3. Indeed / Glassdoor – Great for local and international listings.
  4. Upwork / Fiverr – Freelance SEO projects for beginners.
  5. We Work Remotely / Remote OK – Global remote SEO opportunities.

Tip: Optimize your LinkedIn profile with keywords like SEO Specialist, SEO Expert, and Technical SEO to appear in recruiter searches.

Pro Tips to Land Your First SEO Job

  • Create a personal SEO project — rank your own website for a keyword.
  • Show data — recruiters love graphs showing traffic improvements.
  • Network — join SEO communities on LinkedIn, Facebook, or Slack.
  • Keep certifications handy — Google Analytics, HubSpot SEO, Semrush Academy.
  • Customize every application — tailor your resume and cover letter for each role.

Conclusion

SEO jobs are among the most in-demand, flexible, and rewarding careers in digital marketing. Whether you’re a fresher or an experienced marketer, SEO offers endless growth opportunities — from freelance work to global remote positions.

If you’re ready to kickstart your SEO career, explore the latest job openings at SEOJobsHub.com — your gateway to exciting SEO opportunities around the world.